All commands and Lenses
Lens · Make it stronger
bolder
Take a clear position on what matters, and say it with confidence.
For sections that read flat, timid or interchangeable. Bolder is a decisive move in scale, weight, contrast or space. Gradients, glows and extra animation are the opposite.
When to use it
- It raises
- Persona fit, Hierarchy & clarity
- Skip it when
- The page is already loud or busy (use quieter). Dense task screens like tables and settings, where the problem is clarity.
Try it
/pristine polish bolder the landing heroBest on heroes, headlines, key numbers and the one primary action.
What it changes
| Before | After |
|---|---|
| 36px headline, 3 equal buttons, stock illustration | 80px headline in the display face, one primary action, the real product as the image |
| Key metric at 14px in a row of 8 identical cards | The metric at 52px, alone, with its change and what it means |